Can someone please explain why the owners of the Sugar Bowl thought a wireless telephone company should attach its name to their game? I mean, wouldn't C&H Sugar have been a more sensible choice?
Posted by Linkmeister at January 4, 2004 11:21 AMPerhaps C&H didn't make as good an offer as the phone co? It's not about what's most appropriate, after all; it's about the money.
Posted by: Jen at January 4, 2004 11:50 AMWell, sure, but if I were looking to sell corporate naming rights to this blog, I'd start with somebody like this. ;)
Posted by: Linkmeister at January 4, 2004 01:00 PM