If you plan to live-blog the Super Bowl, your response to the ads may be more widely read than you anticipated.
Internet research companies plan to measure the "watercooler effect" of Super Bowl XXXIX ads by capturing sentiments as they bubble up within the loose collection of diarylike personal Web sites collectively known as the "blogosphere."
I've been going to the same friend's house for the Super Bowl for the past (at least) 13 years; one of my fellow attendees is a guy who's an exec at one of our local ad agencies. Half the fun (or more, depending on how hotly contested the game actually is) is listening to Buck anticipate and then critique the ads.
Posted by Linkmeister at January 26, 2005 02:05 PM