January 10, 2006

Sales incentives 101

I used TurboTax to do my state and federal taxes last year. Does Intuit offer a discount for previous customers? Nope. They will offer you free shipping if you complain, but why would you pay $9.95 - $39.95 and then wait for it to arrive when you can go to your local Office Depot (or even Safeway, where I got mine last year) and have it in your hot little hands immediately for the same price?

Not the brightest of sales practices, I'd have thought. After all, you need the updated product every year, and there are competitors; why wouldn't it make sense for Intuit to offer a $5-off rebate or something?

Posted by Linkmeister at January 10, 2006 03:32 PM | TrackBack
Comments