March 04, 2006

In search of picturesque speech

We have a new law which says pedestrians have the right-of-way when they're in crosswalks, and drivers who ignore it do so at their peril (seems to me the pedestrians are the ones imperiled, but that's another issue). Anyway, there's a new PSA out exhorting drivers to follow the law. It tells you that you must stop, otherwise you risk a $97 monetary assessment.

I wonder what PR genius thought up that euphemistic term for "fine."

Posted by Linkmeister at March 4, 2006 01:17 PM | TrackBack
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