Linkmeister

Because it's not a particularly bright thing to do. Particularly after asserting that your intelligence is being asserted.

Insulted, I mean, not asserted. Spelling: So easy, a caveman could do it.

I hate these commercials.
I hear talk of a sitcom about them also.
When will it end?
Next, they will be on Oprah...

I think it's not directly related to his being a caveman, just to his being in therapy. That the mother is being brought into the session. Don't know if that's a common practice, but the mother-as-source-of-emotional-troubles cliche is firmly entrenched.

Oh, it's not funny; that might be part of why you didn't get how it was a punchline. But that's a function of the commercial's not being even remotely funny. Unfunny premise, unfunny execution, inexplicable that it should appeal to anybody.

Well, Andrew, I agree that that particular commercial isn't very funny, but I like a couple of the other ones with that theme. The "wrong side of the rock" one amuses me, as does the "party" one, particularly the scene where the oblivious guy says he and Tina are getting back together.

I don't know if this will help, but it seems to me that I recall seeing something on 20/20 (or 60 minutes) about Geico having 3 separate commercial "stars", appealing to three distinctive groups

The cavemen are supposed to appeal to young men, the gecko to women (of all ages), and the guy schlepping around in the lizard suit is supposed to appeal to men in the 40+ age range. According to the show, nobody else does that and it seems to be working well for them.

Maybe the reason you don't get it is because your not in the right age group? (I got it, but then, I'm a woman, a mother, who gets everything blamed on her. LOL)

PS: I also hate the lizard.

I always just assumed it was about not having any secrets in therapy.

I thought the "I'll put her on speaker" line was funny as hell. Very early Bob Newhart-ish.