But I'm not going to mention baseball. I'm going to point you to this profile of Al Jaffee, the sole creator and artist who's been creating Mad magazine's fold-ins for the past 44 years. The fold-in is a feature of the back cover which poses a riddle solved by folding the page into thirds, right over center, resulting in a pictorial display of the answer. I remember seeing them and marvelling at how clever the gag was, even though I haven't bought a copy of the magazine since I was in high school.
There's an interactive sampler accompanying the article: judge for yourself.
Via Avedon.
Posted by Linkmeister at March 31, 2008 08:59 AM | TrackBack