December 14, 2008

Art in advertising

Remember that Folgers ad from a while ago which featured the college kid secretly coming home for Christmas and being discovered by his little sister? She exclaims, "Peter!" He hushes her so his parents can be awakened by the aroma of the coffee he's brewing; then the Folgers musical theme begins: "The best part of waking up is Folgers in your cup."

Well, they've got a new ad featuring Peter. Now he's an aid worker in Romania, and his host family's daughter runs out to him shouting "America! America!" A package has arrived from his family in the States. He opens it and finds a can of Folgers coffee, so he manufactures a filter and brews a pot for the family.

I don't know how effective the ad is at selling coffee, but it's a wonderful example of how a story can be told in 30 seconds. Kudos to the agency which created it.

Posted by Linkmeister at December 14, 2008 11:12 AM | TrackBack
Comments

So Peter hasn't really changed in 30 years.
Now Folger's can advertise its fountain of youth coffee.
But seriously, I was just thinking of that old commercial today. Wondering about Peter and how old the little girl must be.
And also wondering if it wasn't really Peter who secretly entered the house.........?

Posted by: toxiclabrat at December 16, 2008 03:13 PM