March 21, 2009

Good timing

Through Library Thing today's mail brought me a review copy of When March Went Mad, Seth Davis's new book about the 1979 college basketball season culminating in the NCAA Championship Final game between Larry Bird's Indiana State and Magic Johnson's Michigan State.

According to Wikipedia there were only 40 teams in the tournament, not the 64 there are today, and the finals were played in the on-campus arena at the University of Utah.

Davis argues that without the interest generated by the Magic-Bird matchup (it was and remains the college game with the highest number of TV viewers ever) the tournament might not have become the massive revenue-generating event it now is. He might be right.

Posted by Linkmeister at March 21, 2009 03:15 PM | TrackBack
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