May 24, 2009

Poor sales forecasting

Ben Cayetano was governor of the State of Hawai'i from 1994-2002. He recently published what by most accounts is a candid memoir of his life, and a lot of us would like to read it.

A lot of us. The original press run was 3,500. It sold out in six weeks, surprising its publisher (Watermark) quite a bit. So they scheduled a second run, which was due out in April. I don't think it's hit the streets yet, though, because all the booksellers are still saying there's a 4-6 week backorder on it. The library has 210 hold requests.

It's easy to throw rocks at the publisher, but who really knew that a 568-page book would have such demand? Most Hawai'i-centric books aren't huge sellers, I'm told.

Now that the publisher's aware, though, dammit, get that second run out; we want to read it!

Posted by Linkmeister at May 24, 2009 01:42 PM | TrackBack
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