February 21, 2010

YouTube sharing

Ever wonder why some YouTube videos have embedding disabled? Here's part of the explanation, albeit from a band's perspective, not a label's.

Essentially, the labels want a cut every time the video is played. A deal was cut giving them a small fee, but the catch is that they only get the fee when the video is watched on the YouTube site. Thus, no embedding.

The bandmember who wrote this Op/Ed explains what's happened to the volume of the group's videos as a result. It ain't pretty.

Posted by Linkmeister at February 21, 2010 09:19 AM | TrackBack